Why Private Client Group | Russ Lyon Sotheby's International Realty. For Decades, we have defined Luxury. The Place. the life, the style; We didn't arrive here by accident. Our brand is built on Heritage. Knowing where we came from and where we're headed. For us, influence is not enough. It's about influencing the influencers. Embracing individuality; the unique, the remarkable. Reaching beyond borders, beyond trends, beyond dreams. While others aspire to be unrivaled, WE LIVE IT.